In a rare move, the Wu-Tang Clan plans to sell only one copy of an upcoming album that the rap group has been secretly recording.
How much will this 31-song double album, titled The Wu — Once Upon A Time In Shaolin, cost? The lucky owner will reportedly need to spend millions of dollars to secure it.
“We’re about to put out a piece of art like nobody else has done in the history of [modern] music” – RZA
Before going on sale, the album will be available for people to hear during a listening tour at museums, galleries and music festivals, Forbes reported. To avoid audio leaks, visitors will have to relinquish their gadgets to tight security before being allowed to listen to the album — only on headphones.
The Wu — Once Upon A Time In Shaolin is unrelated to Wu-Tang Clan’s 20th anniversary album, which is slated to come out sometime this summer.
The non-traditional release strategy follows a string of elaborate album unveilings.
Earlier this year, Beck streamed his album at no cost to airplane passengers using Gogo Inflight Internet. Meanwhile, CBS.com debuted Bruce Springsteen’s High Hopes album before its wide release, as part of a promotion for the CBS show The Good Wife.
Last year, Jay Z gave away one million copies of his album to Samsung Galaxy owners through an app, a move that influenced the Recording Industry Association of America’s decision to modernize its 55-year-old certification process to immediately include digital sales. Beyonce dropped an album in December — and a video for each song on that album — solely on iTunes without any advance promotional marketing. It sold one million copies in just days.